BBS Speaker: Vikran Sabherwal – Vice President, Marketing, MTR Foods
In your own words, how do you describe a `hot’ brand? Contemporary brands which continue to stay relevant to the consumer life, and continuously delight him or her, are what I would consider ‘hot’...
View ArticleBBS Speaker: Neelakanta Rao Jagdale, CMD, Amrut Distilleries Ltd
In your own words how do you describe a ‘hot’ brand? A hot brand is an asset developed by the manufacturer keeping the end consumer in mind. This can be different for different products for eg....
View ArticlePaul Writer Recognizes the Best in Bangalore Brands at the Bangalore Brand...
Paul Writer, India’s first community of marketers, recognized Bangalore Hot 50 at the Bangalore Brand Summit at the Leela Palace, Bangalore on June 13th, 2013. This is the first of its kind Bangalore...
View ArticleBBS Speaker 2015: Meena Ganesh, Co-Founder & CEO of Portea Medical
What according to you makes a brand `hot’? Authenticity is a key brand attribute that stands the test of time and ensures today’s ‘hot’ brand does not fizzle out tomorrow. People relate to brands that...
View ArticleBBS Speaker 2015: Samar Singh Sheikhawat, Senior Vice President – Marketing,...
What according to you makes a brand `hot’? The ability to engage with consumers and become a part of their life narrative. A `hot’ brand within few hours can become `not so hot’…case in point being...
View ArticleBBS Speaker 2015: Amuleek Singh, Founder and CEO, Chai Point
What according to you makes a brand `hot’? When its starts having an emotional anchor. And gradually acquires a persona around its offerings or products. A `hot’ brand within few hours can become...
View ArticleBBS Speaker 2015: Vipul Parekh, Co-Founder, CMO & CFO at BigBasket
What according to you makes a brand `hot’? A hot brand is one that has a strong connect with customers, so much so that customers themselves become advocates for the brand. In addition, brands that...
View ArticleBBS Speaker 2015: Rajiv Mehta, CEO, Arvind Sportslifestyle Ltd.
What according to you makes a brand `hot’? Anything is hot when people are looking at it, talking about it, wanting to buy it and own it or experience it. So a brand would be hot when all or any of...
View ArticleMeet Your Hot 50 Jury: Jaideep Gokhale, Tetra Pak
1.What according to you makes a brand `hot’? a) Superior user experience, delivered over and over again (the consistency) regardless of the product or category (e.g. hotel, package, phone, banking...
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Top Alcohol Brands In India: 5 Brand and marketing stories
India is home to a variety of different cultures and traditions. This diversity has led to the development of interesting alcoholic drinks that have taken the world by storm. There are many brands in...
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